New Seminars:
Why do I need Public Relations?
Presence Over Pretense Seminar or POPSEMINAR will help youcreate and illuminate the image and presence that best fits their
lifestyle. Your style concerns and questions answered in one place.
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Previous Seminars
Why do I need Public Relations?
Because…uh, uh, uh. I just know I need it! Public Relations is as important an element in your job as forecasting budgetary control, sales or product development. Public Relations is reasonably more effective in changing consumer attitudes about products and services today than advertising. In the introduction session of Any Thursday , public relations will be defined and presented as the integral part of the marketing mix. Also the new term "Marketing Public Relations" will be introduced as the next frontier for encouraging customer satisfaction with the products and services in the marketplace.
Quick Clip: Why do I need Public Relations?
How do I Create A Sustainable Identity?
Don't have a cow? Well your firm still need a brand. Branding is a process that is critical to your service or product development. This session will focus on the steps necessary to create a sustainable identity (brand) in the marketplace.
Building Brand and Identity Awareness
Who are you and why do we care? Brands need to provide customers with a consistent, compelling experience in order not to confuse them, as confusion leads to doubt. In the third part of the 6 part Any Thursday PR series, workshop participants will learn the 4 keys to drafting a compelling short slogan which encapsulates the essence of their brand.
Quick Clip: Building Brand Awareness?
Image is Everything…or is it?
Would you go to a business meeting in pajamas? Maybe if you are Hugh Hefner. In this session, the impact of all aspects of image will be discussed and explored. Does your personal image really affect how your business is perceived? Come out and learn the answer to this question and more.
Quick Clip: Image is everything... or is it?
Distinguishing your brand – what works and what doesn't.
Brands are analyzed along two key dimensions: The level of intimacy they have with their customers and their level of stature in the world. Learn the elements that drive these dimensions in this information packed session.
Now that I know who I am … how do I tell you?
How do you decide the most appropriate promotional vehicle for your business? In this session we will review the five previous sessions and numerous successful promotional techniques will be introduced.
Quick Clip: Now that I know who I am... How do I tell you?
Quick movie Overviews
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Public Image Relations
